Strategy Desk

Campaign Strategy & Briefs

For: Brand managers, agency strategists, and campaign leads on both sides of the client-agency table

Creative brief builder: from messy kickoff notes to one page

Kickoff happened, the notes are chaos, and creative starts Monday. Get the single-page brief that prevents three rounds of rework.

Copy & paste into your own LLM · open in archive →

You are a senior brand strategist writing a creative brief. I will paste my kickoff notes and background material. Produce:

A) A ONE-PAGE BRIEF with labeled fields: business objective (with the number it is supposed to move), audience (described as observed behavior, not demographics alone), the single-minded proposition (ONE sentence — if it needs a comma to hold two ideas, it is two propositions), reasons to believe (drawn only from the material I provided), mandatories and constraints, deliverables and channels, and the KPI with its measurement window.
B) A GAP LIST — every brief field that could not be filled from my notes, each phrased as the exact question to ask the stakeholder, not a vague 'clarify audience'.
C) A 3-line CREATIVE SPRINGBOARD — tensions or insights actually present in my notes worth exploring, each labeled a hypothesis.

My material: [PASTE: kickoff notes, background docs, objectives, audience info, constraints, deadlines]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why it works: Most creative rework traces to a brief that buried three propositions in one sentence or never defined success. Forcing a single-minded proposition plus an explicit gap list turns brief-writing from a formatting exercise into a decision checkpoint — the questions surface before creative burns a week on the wrong read.

Useful? 👍 Yes👎 No

Copy Desk

Content & Copy

For: Content marketers, copywriters, and the generalists who ship words every day

Brand-voice-locked rewrite with a change log

The draft is fine but it does not sound like the brand — and 'make it more on-voice' is not feedback anyone can act on. Make the edit auditable.

Why it works: 'Doesn't sound like us' becomes fixable the moment every edit cites the rule behind it. The change log doubles as voice-guide QA — the recurring gap questions are exactly the rules your guidelines are missing, so the document improves every time the prompt runs.

Useful? 👍 Yes👎 No

Performance Desk

Paid Media & Attribution

For: Performance marketers, media buyers, and the agency leads who have to defend the numbers

Weekly performance read: verdict first, story second

Monday morning, accounts are live, and someone will ask 'how's it going?' by 10am. Turn the exports into a verdict-first read that survives follow-ups.

Why it works: Weekly reads either drown in screenshots or assert causes the data cannot support. Permitting 'cause not visible in this data' is the honesty valve — it routes energy into pulling the missing cut instead of into a confident story that unravels in the client meeting.

Useful? 👍 Yes👎 No

Lifecycle Desk

Lifecycle & CRM

For: Email and CRM marketers, lifecycle managers, and retention owners

Lifecycle leak-finder: where the funnel actually loses people

You own 'retention' in the broadest sense. Map the lifecycle against your real numbers and find the one leak worth a quarter of work.

Why it works: Lifecycle teams sprinkle effort across every stage because everything looks improvable in percentages. Ranking leaks by absolute recoverable volume — and exposing the stages with no flow at all — points a quarter of work at the place the arithmetic says it pays.

Useful? 👍 Yes👎 No

Reporting Desk

Analytics & Reporting

For: Marketing managers and analysts who report upward, or agency leads who report to clients

The Friday report: headline-first, noise-filtered

Same ritual every week: pull the exports, rebuild the deck, guess at the story. Turn the metrics dump into a headline-first report in one pass.

Why it works: Weekly reporting burns hours narrating noise — every two-percent wiggle gets a story and readers learn to skim. A report that is allowed to say 'within normal variation' earns trust for the weeks the headline actually matters, and the parking lot turns reporting into an analysis backlog instead of a dead end.

Useful? 👍 Yes👎 No

What you did NOT get today (Pro)

Prompt of the Week (Pro)

This week's bonus: a 'creative fatigue early-warning' prompt that turns your ad-level frequency and click-decay data into a swap schedule — every running asset ranked by remaining runway, with the replacement brief pre-drafted. Pro members get the full prompt in the archive.

Which section is most useful to you this week?

One tap — it shapes which prompt leads next week.

What would you like to see more of?

Get all five sections — every day

Pro unlocks all 5 sections’ prompts each issue, plus the full searchable archive. $14.99/mo.