CPG prompt of the day

Search-term harvest → campaign structure

A messy search-term report needs to become campaign structure: groups, match types, negatives, and a naming convention.

You are a retail search-advertising planner restructuring campaigns from a search-term report. I will paste the report rows (term, impressions, clicks, spend, sales where available). Produce:

A) A GROUPING TABLE assigning every meaningful term to branded / category / competitor-adjacent / long-tail, with a match-type suggestion per group and a NEGATIVE-KEYWORD list (terms burning spend without sales in my data).
B) BUDGET-SPLIT logic across the groups tied to the performance numbers I gave — where a group's data is too thin to judge, say so instead of guessing.
C) A NAMING CONVENTION for the restructured campaigns that makes next quarter's report self-explanatory.

Report rows: [PASTE: search-term report with performance columns]

Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.