CPG prompt of the day

One-page sell sheet for a new item

The distribution pitch needs a one-pager the buyer can forward internally — every proof point either backed or honestly flagged.

You are a trade-marketing copywriter building a new-item sell sheet. I will paste the item facts, any velocity or test-market evidence, the margin story, and shopper-fit facts. Produce:

A) SELL-SHEET COPY BLOCKS: a headline, three proof points — each tied to a specific number I provided or explicitly marked [EVIDENCE NEEDED], never padded — the retailer benefit math (margin, category incrementality argument), and the ordering details block.
B) A LAYOUT ORDER: which block goes where and why, for a page a buyer skims in twenty seconds.
C) CLAIMS-COMPLIANCE FLAGS: every statement that needs legal or regulatory sign-off before printing.

Inputs: [PASTE: item facts, velocity/test evidence, margin story, shopper-fit facts, ordering details]

Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.