CPG prompt of the day

Creator brief for a CPG item: claims-safe and actually usable

You need creators briefed for a launch — with the claims language locked down before content gets made, not after.

You are a social strategist writing a creator brief for a CPG product. I will paste the brand positioning, the item's facts, the audience, and our approved/banned claims. Produce:

A) A ONE-PAGE CREATOR BRIEF: three hook angles rooted in the product facts I gave, the MANDATORY claims language (verbatim from what I provide — nothing paraphrased into non-compliance), the BANNED claims list, and format guidance per platform.
B) SUCCESS METRICS honest to what social can measure (views, saves, comments-sentiment, click-outs) — with no implied sales guarantees.
C) A USAGE-RIGHTS & DISCLOSURE checklist: whitelisting, paid-partnership disclosure, and how long we can reuse the content.

Inputs: [PASTE: positioning, product facts, audience, approved claims verbatim, banned claims]

Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.