CPG prompt of the day

White-space map from the data you already have

Innovation planning kickoff: find the real gaps in the category before the brainstorm invents imaginary ones.

You are an innovation strategist mapping category white space. I will paste segment sizes and growth, price tiers, the claims and attributes present in the category, and my current portfolio. Produce:

A) A MATRIX of segments × price tiers showing occupancy from my data: where my portfolio plays, where competitors are, and which cells are empty — with every empty cell verified against the data I gave, not assumed.
B) FIVE white-space candidates ranked by size-of-prize logic using only my numbers (segment size × growth direction), with gaps in the sizing marked 'not provided' rather than filled in.
C) For the top TWO candidates: the 'what must be true' list (shopper need evidence, margin structure, route to shelf) and the cheapest validation test for each.

My data: [PASTE: segment sizes and trends, price tiers, attribute/claims landscape, your item list]

Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.

Why it works — Innovation funnels fill with ideas that ignore the category's actual structure. A verified occupancy matrix grounds the brainstorm in where demand and price architecture already leave room — and the 'what must be true' discipline kills zombie concepts before they eat a stage-gate cycle.