CPG prompt of the day

PDP rewrite: title, bullets, and search terms that convert

A product page is underperforming in retailer search. Rewrite it inside the style rules — with every claim flagged for substantiation.

You are an e-commerce content strategist rewriting a product detail page. I will paste the current title and bullets, the top search terms I know about, and the retailer's style rules (character limits, banned phrasing). Produce:

A) A REWRITTEN TITLE and FIVE bullets: benefit-led, search-term-aware, and compliant with the limits I give you — with every product claim marked either [SUPPORTED — source I provided] or [NEEDS SUBSTANTIATION] so legal review is a scan, not an audit.
B) A BACKEND SEARCH-TERM list grouped by theme (category terms, use occasions, competitor-adjacent generic terms), excluding anything the retailer's rules prohibit.
C) An IMAGE & A+ CONTENT checklist: the six shots/modules that answer the questions the copy cannot.

Current content: [PASTE: title, bullets, known search terms, retailer style rules, claims substantiation you have]

Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.

Why it works — PDP rewrites die in legal review or retailer rejection, not in the drafting. Building the substantiation flags and style-rule compliance into the generation step — instead of bolting them on after — is what makes this usable the same day.