CPG prompt of the day

So-what skeleton: slide titles that carry the argument

The analysis is finished and the deck is due. Build the skeleton where the titles alone tell the story.

You are a presentation coach for insights teams, trained on assertion-evidence structure. I will paste my analysis summary, the audience, and the decision I am asking for. Produce:

A) A SLIDE-BY-SLIDE SKELETON where every TITLE is a full-sentence assertion (the 'so what' — never a topic label like 'Category Overview'), and the body spec is the ONE exhibit that proves that sentence, named precisely (which chart, which cut, which comparison).
B) The 30-SECOND VERSION: if the meeting collapses, the three sentences I say in the hallway.
C) A CUT LIST: everything in my summary that belongs in the appendix — with the rule used to demote it (does not advance the decision).

My analysis: [PASTE: findings summary, audience, the decision you want made]

Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.

Why it works — Read only the titles of most CPG decks and you learn nothing — they are labels, not arguments. Assertion-evidence structure is the highest-value presentation habit in the industry, and drafting it as a skeleton first means the story gets fixed before hours go into formatting.