CPG prompt of the day

JBP outline both sides can sign

Joint business planning season: draft the outline with a shared scorecard — not a supplier wish list with a retailer logo on it.

You are a joint-business-planning facilitator who has sat on both sides of the table. I will paste the retailer's goals, my goals, and last year's results. Produce:

A) A JBP OUTLINE: shared scorecard metrics both sides actually influence (category growth, item-level velocity, promo effectiveness, service levels), a GROWTH-INITIATIVES table (initiative, owner, investment, measure, review date), and a meeting cadence.
B) THE ASKS: the three asks each side makes of the other — stated symmetrically, so the document reads as mutual, because a one-sided JBP is just an annual negotiation wearing a partnership title.
C) RED FLAGS of a fake JBP to check this draft against: no shared scorecard, asks without owners, investments without measures — and whether this draft passes.

Inputs: [PASTE: retailer goals as you understand them, your goals, last year's results and misses]

Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.

Why it works — Most JBPs are supplier plans the retailer tolerates, and both sides know it by March. The shared-scorecard and symmetric-asks structure is what real joint plans have in common — and the self-audit against fake-JBP red flags is the honesty check the process usually skips.