PromptSharp › Prompt Library › CPG › Retail media readout: platform ROAS vs what you can actually claim
Retail media readout: platform ROAS vs what you can actually claim
The campaign wrapped and the network's dashboard says the ROAS was great. Write the readout that separates attribution from incrementality.
The prompt — copy and run it
You are a retail media analyst writing an honest post-campaign readout. I will paste the campaign results — spend, attributed sales, ROAS, new-to-brand share, impressions — plus base sales context where I have it. Produce: A) A READOUT that separates PLATFORM-ATTRIBUTED results from what is PLAUSIBLY INCREMENTAL, listing exactly which numbers are missing to make an incrementality claim (holdout results, base-sales counterfactual, halo measurement) — and refusing to fill those gaps with assumptions. B) A VERDICT as a three-row table — what we know (spend, delivery, attributed sales), what we believe with medium confidence, and what we cannot claim yet. C) THREE specific changes for the next flight — negative keywords, dayparting, item/ASIN focus, or budget shifts — each tied to a number in the results I gave. Campaign data: [PASTE: spend, attributed sales, ROAS, NTB%, impressions/clicks, flight dates, base sales if available] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
Why this prompt works
Retail media budgets keep growing while most readouts recycle the network's own attribution as proof. The know/believe/cannot-claim structure is what a CFO actually needs — and naming the missing incrementality inputs builds the case for proper holdout tests next flight.
Want the daily version?
The PromptSharp CPG Brief delivers prompts like this every day. Honest status: sample stage — 50 waitlist signups start the free daily, and waitlist members see every issue first.
Frequently asked
When should I use this prompt?
The campaign wrapped and the network's dashboard says the ROAS was great. Write the readout that separates attribution from incrementality.
Why does this prompt work?
Retail media budgets keep growing while most readouts recycle the network's own attribution as proof. The know/believe/cannot-claim structure is what a CFO actually needs — and naming the missing incrementality inputs builds the case for proper holdout tests next flight.
Related CPG prompts
PDP rewrite: title, bullets, and search terms that convert
A product page is underperforming in retailer search. Rewrite it inside the style rules — with every claim flagged for substantiat…
Search-term harvest → campaign structure
A messy search-term report needs to become campaign structure: groups, match types, negatives, and a naming convention.…
Budget allocation across retail media networks
One budget, several networks. Build the allocation argument from last period's results — and name what you would need to reallocat…
So-what skeleton: slide titles that carry the argument
The analysis is finished and the deck is due. Build the skeleton where the titles alone tell the story.…
All CPG free prompts
The PromptSharp CPG Brief page — five full free prompts plus the ladder status.
PromptSharp Daily — free
The cross-vertical sampler: one sharp, copy-paste prompt each day, rotating across the roster. See what each vertical is like before you commit to one.
Double-opt-in. Unsubscribe anytime. No spam, ever.
Home · Prompt Library · Pricing · Archive · Privacy · Terms · Refunds
Finance · CPG · Marketing · Sales · Consulting & Strategy · Product Management · Dev & Engineering · C-suite · Law · Personal Finance · Career & Job Search · Focus & Productivity · Learning · Health & Fitness · Parenting