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Negotiation prep: the concession ladder and the floor
Pricing conversation is tomorrow and the plan is to improvise. Decide what you trade, what you get for it, and where you stop — before the call.
The prompt — copy and run it
You are a deal desk lead preparing a rep for a commercial negotiation. I will paste the deal and my constraints. Produce: A) THE VARIABLE MAP: everything actually tradeable in this deal — price, term, payment timing, scope, ramp, support level, logo or reference rights — each with what it costs us and what it is likely worth to them, drawn from what they have told me. Mark anything I have not confirmed as an assumption. B) THE CONCESSION LADDER: the order to give things away, each rung paired with the specific thing to ask for in return, and the sentence that makes the trade explicit rather than a quiet discount. Nothing on the ladder moves without an ask attached. C) THE FLOOR AND THE WALK: the point past which this deal is worse than no deal on the terms I gave you, the exact language to hold there, and the three most likely pressure tactics with a prepared response to each. Inputs: [DEAL: SIZE, TERM, PRODUCTS, CURRENT PROPOSED TERMS] · [WHAT THE BUYER HAS ASKED FOR AND SAID ABOUT BUDGET OR TIMING] · [MY APPROVAL LIMITS, DISCOUNT POLICY, AND ANY HARD CONSTRAINTS] · [COMPETITIVE SITUATION IF KNOWN] Rules: Do not invent budget figures, competitor pricing, or buyer statements I did not give you — label every inference an assumption. Never propose terms outside the approval limits I stated. Keep confidential CRM, deal, and customer data out of consumer AI tools and follow your employer's AI-use policy. This prepares the plan; every concession still requires the approval your policy requires. Verify the deal's current terms, discount history, and approval thresholds in the CRM and price book before you open the negotiation.
How to use this prompt
- Copy the full prompt above with the Copy button.
- Fill in your inputs. Replace each bracketed placeholder with your specifics:
[DEAL: SIZE, TERM, PRODUCTS, CURRENT PROPOSED TERMS][WHAT THE BUYER HAS ASKED FOR AND SAID ABOUT BUDGET OR TIMING][COMPETITIVE SITUATION IF KNOWN] - Paste into ChatGPT, Claude, or Gemini and run. Read the reality guardrail below before you act on the output.
Why this prompt works
Unprepared negotiations become a one-way discount ladder, because the rep concedes to keep momentum and never converts a give into a get. Deciding the trade pairs in advance is what makes "I can do that if" available under pressure, and writing the floor down beforehand is the only reliable defence against a deadline-day concession nobody would have approved in daylight.
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Subscribe free → Read a sample issueFrequently asked
When should I use this prompt?
Pricing conversation is tomorrow and the plan is to improvise. Decide what you trade, what you get for it, and where you stop — before the call.
Why does this prompt work?
Unprepared negotiations become a one-way discount ladder, because the rep concedes to keep momentum and never converts a give into a get. Deciding the trade pairs in advance is what makes "I can do that if" available under pressure, and writing the floor down beforehand is the only reliable defence against a deadline-day concession nobody would have approved in daylight.
What mistake does this prompt help you avoid?
Concessions given without a paired ask and no pre-set floor — every rung requires a get, and the walk-away is written before the call rather than negotiated under deadline pressure.
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