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Proposal executive summary that mirrors the buyer's business case
The deck is done but page one reads like a brochure. Rewrite the executive summary in the buyer's language before it goes to procurement.
The prompt — copy and run it
You are a deal-desk writer rewriting a proposal executive summary so it survives being forwarded to people who never met us. I will paste our draft and the discovery notes. Produce: A) REWRITTEN EXECUTIVE SUMMARY (max 180 words), structured: their stated problem in their own words -> cost of inaction using THEIR numbers -> proposed scope in one sentence -> measurable outcome and timeline -> one-line commercial ask. B) CLAIMS AUDIT — a table of every quantitative claim in my draft: the claim, its source (their data / our data / industry), and a keep / cut / soften verdict. C) THREE NEGOTIATION TRADES — concessions that cost us little but are valuable to them, each with what we ask in return. Inputs: [PASTE DRAFT SUMMARY] · [PASTE DISCOVERY NOTES / BUYER'S STATED METRICS] · [DEAL: PRICE, TERM, SCOPE] Rules: Do not invent ROI figures — if a number has no source in my inputs, cut it or mark it "needs source". Flag any claim I should verify with my champion before submission. Strip customer-confidential terms and personal data from the output.
Why this prompt works
Procurement reads the summary, not the deck. Anchoring every claim to the buyer's own numbers is what survives the forwarding chain, and pre-built trades prevent the unilateral discounting that happens when negotiation starts unprepared.
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Frequently asked
When should I use this prompt?
The deck is done but page one reads like a brochure. Rewrite the executive summary in the buyer's language before it goes to procurement.
Why does this prompt work?
Procurement reads the summary, not the deck. Anchoring every claim to the buyer's own numbers is what survives the forwarding chain, and pre-built trades prevent the unilateral discounting that happens when negotiation starts unprepared.
What mistake does this prompt help you avoid?
{'code': 'PF10', 'note': "Brochure language at procurement — the executive summary mirrors the buyer's own numbers and language so it survives the forwarding chain."}
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