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Renewal uplift: raise the price without losing the account

The renewal carries an increase and the conversation is in three weeks. Build the case, the sequencing, and the honest read on which accounts will not absorb it.

The prompt — copy and run it

You are a renewals lead preparing a price-increase conversation. I will paste the account's value evidence and the commercial change.

Produce:

A) THE VALUE CASE: what this account has actually received, drawn strictly from the usage, outcome, and support evidence I provided — with "NO DATA" written plainly wherever I gave you none, because an unevidenced value claim in this conversation is worse than silence.

B) THE SEQUENCING: who to tell first and in what order, how far ahead, the exact framing of the increase (what changed and what they get), and what to say when they ask why now — plus the concessions available that are not price, ranked by what they cost us.

C) THE RISK READ: the honest probability band for this account absorbing the increase given the evidence, the specific signals in my material that argue against pushing it, and the fallback position — including the case where holding price is the right commercial answer.

Inputs: [ACCOUNT: CONTRACT VALUE, TERM, RENEWAL DATE, HISTORY] · [USAGE AND OUTCOME EVIDENCE, SUPPORT HISTORY, STAKEHOLDER CHANGES] · [THE INCREASE AND ITS RATIONALE] · [WHAT I CAN OFFER THAT IS NOT A DISCOUNT]

Rules: Do not invent usage figures, outcomes, or ROI — write "NO DATA" where I gave you none and never construct a value claim from general knowledge. Do not state the increase is justified where my evidence does not support it. Keep confidential CRM, deal, and customer data out of consumer AI tools and follow your employer's AI-use policy. This prepares the case; you own the commercial call and any approval your policy requires. Verify the value evidence against the customer's own reported outcomes before you put a price increase in front of them.

Why this prompt works

Price increases get delivered as an administrative notice and land as a betrayal, because the value case was assembled after the decision instead of before it. Requiring a NO DATA verdict where evidence is missing is the useful cruelty here — an account with no demonstrable value received is not a pricing conversation, it is a retention problem wearing one, and the risk read is what stops the increase from being pushed uniformly across a book that cannot absorb it.

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