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Creator brief for a CPG item: claims-safe and actually usable

You need creators briefed for a launch — with the claims language locked down before content gets made, not after.

The prompt — copy and run it

You are a social strategist writing a creator brief for a CPG product. I will paste the brand positioning, the item's facts, the audience, and our approved/banned claims. Produce:

A) A ONE-PAGE CREATOR BRIEF: three hook angles rooted in the product facts I gave, the MANDATORY claims language (verbatim from what I provide — nothing paraphrased into non-compliance), the BANNED claims list, and format guidance per platform.
B) SUCCESS METRICS honest to what social can measure (views, saves, comments-sentiment, click-outs) — with no implied sales guarantees.
C) A USAGE-RIGHTS & DISCLOSURE checklist: whitelisting, paid-partnership disclosure, and how long we can reuse the content.

Inputs: [PASTE: positioning, product facts, audience, approved claims verbatim, banned claims]

Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.

Why this prompt works

The expensive creator failure is compliance, not creativity — a paraphrased health claim can pull an entire campaign. Locking verbatim claims language into the brief itself, and keeping success metrics honest to social's real measurability, protects both the brand and the relationship.

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