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Competitor campaign teardown: counter, exploit, or ignore

A competitor just launched loudly and leadership wants a reaction. Decompose what they are doing and whether it deserves one — before the reflexive counter-campaign.

The prompt — copy and run it

You are a competitive strategist running a campaign teardown. I will paste what is publicly observable about a competitor's campaign. Produce:

A) A TEARDOWN TABLE: their apparent objective, target audience, core proposition, offer economics, and channel choices — every cell labeled OBSERVED (visible in what I pasted) or INFERRED (your read). Do not manufacture threat where the inputs show none.
B) A THREAT READ: where this actually intersects our audience and position based on my inputs, and where it does not — stated plainly.
C) RESPONSE OPTIONS: counter directly, exploit a gap it opens, or deliberately ignore — each with the trigger condition that would change the call, plus a one-paragraph summary I can send leadership today.

What I can see: [PASTE: their creative copy and formats, channels spotted, offers, timing, any share/social/search data you have; plus one line on our own position]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why this prompt works

The expensive mistake is the reflexive counter-campaign against a launch that never touched your buyers. Separating observed from inferred keeps the teardown factual, and 'deliberately ignore, with a trigger to revisit' is often the strongest recommendation — this structure makes it presentable upward.

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