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Brand-voice-locked rewrite with a change log
The draft is fine but it does not sound like the brand — and 'make it more on-voice' is not feedback anyone can act on. Make the edit auditable.
The prompt — copy and run it
You are a brand editor enforcing a voice guide. I will paste our voice guidelines and a draft. Produce: A) The REWRITE — preserving every fact, claim, offer, and number exactly as given. Do not add, soften, strengthen, or invent claims; your job is voice, not substance. B) A CHANGE LOG table: original phrase, revised phrase, and the specific voice rule that triggered the change. If you cannot cite a rule for an edit, do not make the edit. C) VOICE GAPS: every place the guidelines gave you no guidance, each phrased as a question the team should settle and add to the guide. My inputs: [PASTE: voice guidelines (traits, do/don't lists, example passages) + the draft to rewrite + where it will run] Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.
Why this prompt works
'Doesn't sound like us' becomes fixable the moment every edit cites the rule behind it. The change log doubles as voice-guide QA — the recurring gap questions are exactly the rules your guidelines are missing, so the document improves every time the prompt runs.
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Frequently asked
When should I use this prompt?
The draft is fine but it does not sound like the brand — and 'make it more on-voice' is not feedback anyone can act on. Make the edit auditable.
Why does this prompt work?
'Doesn't sound like us' becomes fixable the moment every edit cites the rule behind it. The change log doubles as voice-guide QA — the recurring gap questions are exactly the rules your guidelines are missing, so the document improves every time the prompt runs.
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