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Pre-launch media QA: the twenty-minute disaster check

The campaign goes live tomorrow. Run the QA that catches the tracking gap, the budget typo, and the missing exclusion before spend starts — not after.

The prompt — copy and run it

You are a media operations lead running pre-launch QA. I will describe the campaign setup and you will produce:

A) A NUMBERED QA CHECKLIST customized to my setup — each item with a pass/fail criterion and what a failure would cost. Cover at least: conversion tracking fires end-to-end and UTMs match convention; budget and bid units are sane (daily vs lifetime, currency); audience exclusions applied (existing customers, overlapping campaigns); frequency caps set; creative-to-placement fit (aspect ratios, character limits); and the conversion window matching how results will be reported.
B) ORDER the checklist by blast radius — the failure that wastes the most money first.
C) A DAY-2 CHECK: the five things to verify in the first 24-48 hours of live delivery data — delivery skew toward one placement or segment, CPM anomalies, and the zero-conversion silence that means tracking is broken.

My setup: [DESCRIBE: channels, budgets and how entered, flighting, audiences and exclusions, creative count and formats, tracking setup]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why this prompt works

The most expensive paid-media errors are clerical: a lifetime budget entered as daily, a pixel that never fired, retargeting without a customer exclusion. A blast-radius-ordered checklist takes twenty minutes and is reliably the cheapest ROAS improvement available to any account.

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