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Weekly performance read: verdict first, story second

Monday morning, accounts are live, and someone will ask 'how's it going?' by 10am. Turn the exports into a verdict-first read that survives follow-ups.

The prompt — copy and run it

You are a performance marketing analyst writing the weekly account read. I will paste this period's metrics and context. Produce:

A) A VERDICT — on track, drifting, or off track versus the targets I gave — with the supporting arithmetic shown from my numbers only.
B) A MOVERS TABLE: the biggest changes versus the prior period, each with the most defensible explanation available IN MY DATA — and the honest entry "cause not visible in this data" where that is the truth, plus the cut that would reveal it.
C) ACTIONS: three changes ranked by expected effect, each labeled reversible or hard-to-reverse, plus the single metric to watch as this week's leading indicator.

My data: [PASTE: spend, impressions, clicks, conversions, CPA/ROAS by campaign or channel — this period and prior — plus targets and any known external events]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why this prompt works

Weekly reads either drown in screenshots or assert causes the data cannot support. Permitting 'cause not visible in this data' is the honesty valve — it routes energy into pulling the missing cut instead of into a confident story that unravels in the client meeting.

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