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Event ROI: the pre-work that decides whether the conference was worth it

You are attending an event next month and the plan so far is 'go to the booth'.

The prompt — copy and run it

You are planning the commercial work around a conference or trade show. I will paste the attendee or exhibitor list and my targets. Produce:

A) A TARGET SHORTLIST — the accounts and roles worth meeting, ranked by fit and by realistic reachability at this specific event, capped at what I can actually meet in the time available.
B) PRE-EVENT OUTREACH — a three-touch sequence per priority target (two weeks out, three days out, morning-of), each under 70 words, each referencing something specific about that account, and each proposing a concrete time and place rather than "let's connect".
C) AN ON-SITE PLAN — the two questions to ask each conversation so the follow-up writes itself, and the qualification bar for what counts as a real lead versus a badge scan.
D) A FOLLOW-UP RULE — what gets sent within 24 hours, what within a week, and the exact date the list gets declared dead so it does not linger in the CRM as fake pipeline.

Inputs: [PASTE EVENT NAME AND DATES, ATTENDEE/EXHIBITOR LIST, YOUR TARGETS, TIME AVAILABLE ON SITE]

Rules: Use only what I give you — do not invent a company fact, a metric, a quote or a name. If something is missing, write "not provided" and ask for it. Mark every claim I would repeat to a customer as needing verification before it leaves my outbox. Never include another customer's confidential information. Verify each name's role and company against the current published list before you send anything — event lists go stale within days.

Why this prompt works

Event pipeline is mostly decided before anyone arrives — by whether specific meetings were booked. Adding a qualification bar and a declared death date is what stops a badge-scan list from inflating pipeline for two quarters.

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