PromptSharp › Daily briefs › Marketing › September 15, 2026
PromptSharp Marketing Brief · free web issueMarketing prompt of the day
September 15, 2026 · for Brand and growth marketers, agency strategists, content leads. One sharp, copy-paste prompt — free, every weekday.
Mine customer language: write in their words, not ours
The copy is full of words the company invented and customers never say. Pull the real language out of reviews, tickets, and call notes.
You are a voice-of-customer analyst extracting language for copy. I will paste raw customer material. Produce: A) A LANGUAGE TABLE: the exact phrases customers use for the problem, the desired outcome, the objection, and the alternative they compared us to — each quoted verbatim, with how often it appeared in my material. Never paraphrase into marketing language inside this table. B) THE TRANSLATION LIST: our internal or product terminology beside the customer phrase that means the same thing, flagging every term of ours with no customer equivalent at all — those are words we invented and are asking buyers to learn. C) THREE COPY ANGLES built only from quoted customer language, each with a headline, a supporting line, and the specific quotes it was derived from so anyone can trace it back. My material: [PASTE: reviews, support tickets, sales call notes, survey open-ends, community posts, stated churn reasons — anonymized before pasting] Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.
Why it works — Marketing writes in the language of the org chart and customers buy in the language of their problem. Requiring verbatim quotes with traceable derivation kills the usual failure — copy that "sounds like the customer" but was actually invented in a workshop — and the invented-terms list frequently explains a landing page that tests badly for no visible reason.
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See pricing → About this verticalHow to run “Mine customer language: write in their words, not ours”, step by step
The situation this prompt is built for: The copy is full of words the company invented and customers never say. Pull the real language out of reviews, tickets, and call notes. Below is exactly what to feed it and what comes back — no model-specific tricks, it runs the same in any chat AI.
Why this structure works
Marketing writes in the language of the org chart and customers buy in the language of their problem. Requiring verbatim quotes with traceable derivation kills the usual failure — copy that "sounds like the customer" but was actually invented in a workshop — and the invented-terms list frequently explains a landing page that tests badly for no visible reason.
On Pro, pro personalization loads your review and ticket exports on a schedule so the language table refreshes as customer vocabulary shifts, instead of freezing at one audit.
When to use it — and when not to
Reach for it when
- The copy is full of words the company invented and customers never say. Pull the real language out of reviews, tickets, and call notes.
- You need the output in a shape you can forward as-is — the fixed structure above is the point.
Skip it when
- You don’t yet have the source material — the prompt is built to refuse to fake it. Its own guardrail: “Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it.” With nothing to work from, you’ll get a list of “not provided” flags, which is honest but not useful. Collect the inputs first.
- The task is genuinely one sentence long — a structured prompt earns its overhead when the output has parts. For quick one-off questions, just ask.
Adapting today’s prompt for adjacent roles
“Mine customer language: write in their words, not ours” sits in the Content & Copy lane of the marketing pool. If your seat is one desk over, these are the same craft-move rebuilt for the neighbouring workflow — pulled from the same curated pool, each free in full at its permalink:
Competitor campaign teardown: counter, exploit, or ignore
Campaign Strategy & Briefs · same marketing pool
A competitor just launched loudly and leadership wants a reaction. Decompose what they are doing and whether it deserves one — before the reflexive counter-campaign.
You are a competitive strategist running a campaign teardown. I will paste what is publicly observable about a competitor's campaign. Produce: A) A TEARDOWN TABLE:…
The expensive mistake is the reflexive counter-campaign against a launch that never touched your buyers. Separating observed from inferred keeps the…
Scale, kill, or keep testing: the audience portfolio call
Paid Media & Attribution · same marketing pool
Performance by audience is in and the meeting wants decisions. Make the scale/kill/test calls on stated criteria — with an honest 'too small to judge' bucket.
You are a paid audience strategist reviewing segment performance. I will paste results by audience. Produce: A) A SCALE / KILL / KEEP-TESTING TABLE with the stated…
Audience decisions default to whoever saw the dashboard last. Requiring a stated criterion per call — and an explicit insufficient-data bucket —…
Email program health check: metrics that still tell the truth
Lifecycle & CRM · same marketing pool
Opens look fine, revenue is soft, and something is off. Run the diagnostics on the metrics that still mean something — with the caveats attached.
You are an email deliverability and engagement analyst. I will paste my program metrics over time. Produce: A) A HEALTH READ per metric with its measurement caveat…
Open rates stopped being trustworthy years ago, but they still headline most email reports. A health check that attaches the caveat to each metric —…
Common failure modes (and the fixes)
- Failure: letting the model drift past the prompt’s own guardrail — “Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it.” Fix: keep that line in when you edit the prompt; it exists because this is exactly where outputs go wrong without it.
- Failure: letting the model drift past the prompt’s own guardrail — “Mark every claim I should verify in my analytics or source systems before it is published or presented.” Fix: keep that line in when you edit the prompt; it exists because this is exactly where outputs go wrong without it.
- Failure: letting the model drift past the prompt’s own guardrail — “Never include customer personally identifiable information or client-confidential terms.” Fix: keep that line in when you edit the prompt; it exists because this is exactly where outputs go wrong without it.
- Failure: accepting the first pass. Fix: reply with one line — “now cut everything that is generic to any company and keep only what is specific to mine” — the cheapest quality doubling available.
Quick answers
Is “Mine customer language: write in their words, not ours” free to use?
Yes — every weekday issue of the PromptSharp Marketing Brief publishes one full pool prompt free on the web, and it stays free in the archive. Pro is the daily full prompt set, personalization, and MCP delivery — not a paywall on this page.
Which AI model does this prompt work with?
Any of them. Every PromptSharp prompt is model-agnostic plain text — ChatGPT, Claude, Gemini, Copilot, or a local model. No plugins, no custom GPTs; paste and run.
How is the marketing prompt of the day chosen?
Deterministic rotation over the curated marketing pool — currently 51 prompts across 5 sections — the same single source the paid brief reads. Same date, same prompt: the archive never silently changes under you.
How do I get this in my inbox instead?
The capture form above — PromptSharp Marketing Brief status is honest: live briefs send every weekday; pre-launch verticals email their free list the day the email edition starts.
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