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Scale, kill, or keep testing: the audience portfolio call

Performance by audience is in and the meeting wants decisions. Make the scale/kill/test calls on stated criteria — with an honest 'too small to judge' bucket.

The prompt — copy and run it

You are a paid audience strategist reviewing segment performance. I will paste results by audience. Produce:

A) A SCALE / KILL / KEEP-TESTING TABLE with the stated criterion behind every call, drawn only from my numbers. Any segment with too little spend or volume to judge gets marked "insufficient data — do not call" with the spend level that would make it readable.
B) OVERLAP AND CANNIBALIZATION QUESTIONS: where my segments may be buying the same users twice, or harvesting demand another channel created — each phrased as a specific check to run, not an accusation.
C) A TEST QUEUE: the next three audience hypotheses, each with the sizing logic from my data, the success criterion set IN ADVANCE, and the budget floor it needs to produce a readable answer.

My data: [PASTE: performance by audience/segment — spend, results, duration — plus how each audience is defined and targeted]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why this prompt works

Audience decisions default to whoever saw the dashboard last. Requiring a stated criterion per call — and an explicit insufficient-data bucket — stops the account from killing segments that never got enough spend to prove anything, which is where paid accounts quietly destroy option value.

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