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One-page sell sheet for a new item
The distribution pitch needs a one-pager the buyer can forward internally — every proof point either backed or honestly flagged.
The prompt — copy and run it
You are a trade-marketing copywriter building a new-item sell sheet. I will paste the item facts, any velocity or test-market evidence, the margin story, and shopper-fit facts. Produce: A) SELL-SHEET COPY BLOCKS: a headline, three proof points — each tied to a specific number I provided or explicitly marked [EVIDENCE NEEDED], never padded — the retailer benefit math (margin, category incrementality argument), and the ordering details block. B) A LAYOUT ORDER: which block goes where and why, for a page a buyer skims in twenty seconds. C) CLAIMS-COMPLIANCE FLAGS: every statement that needs legal or regulatory sign-off before printing. Inputs: [PASTE: item facts, velocity/test evidence, margin story, shopper-fit facts, ordering details] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
Why this prompt works
Sell sheets get forwarded without you in the room, so unsupported claims travel with your name attached. The [EVIDENCE NEEDED] discipline keeps the enthusiasm honest, and the twenty-second layout logic respects how buyers actually read these.
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Frequently asked
When should I use this prompt?
The distribution pitch needs a one-pager the buyer can forward internally — every proof point either backed or honestly flagged.
Why does this prompt work?
Sell sheets get forwarded without you in the room, so unsupported claims travel with your name attached. The [EVIDENCE NEEDED] discipline keeps the enthusiasm honest, and the twenty-second layout logic respects how buyers actually read these.
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