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Cohort payback: which acquisition month actually paid back

Blended CAC and blended LTV hide everything. Read the cohorts and find which months paid back and which never will.

The prompt — copy and run it

You are a marketing analyst reading acquisition cohorts. I will paste cohort data. Produce:

A) THE COHORT READ: the revenue or retention curve per acquisition cohort, cumulative value against acquisition cost, and the payback point for each — using "not yet paid back, projected at X on the current curve" for young cohorts and "too young to read" where even that is unsupportable. Show the arithmetic from my numbers.
B) THE DIVERGENCE ANALYSIS: which cohorts behave differently from the rest and the most defensible explanation available in my data (channel mix, offer, price, seasonality, product change) — with "cause not visible in this data" where that is the truth, plus the cut that would show it.
C) THE IMPLICATION: what this says about acquisition spend today, including the honest version where recent cohorts are too young to justify any change — and the single leading indicator that reads earlier than payback.

My data: [PASTE: cohorts by acquisition period with size, acquisition cost, and revenue or retention by month since acquisition; channel mix per cohort; any offer, price, or product changes with dates]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

How to use this prompt

  1. Copy the full prompt above with the Copy button.
  2. Add your context. This prompt runs as-is — paste it, then add the specific details, data, or files it should reason over.
  3. Paste into ChatGPT, Claude, or Gemini and run. Read the reality guardrail below before you act on the output.

Why this prompt works

Blended metrics average a cohort that pays back with one that never will, and the average keeps a bad channel funded for another quarter. Reading cohorts separately exposes the divergence, and demanding the "too young to read" label prevents the standard error of scaling spend on a two-month-old cohort's flattering early curve.

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Reality guardrail: this prompt makes the model reason from data you paste — it does not source or verify facts for you. Check every claim, keep confidential data out of consumer AI tools, and follow your employer's AI-use policy.

Frequently asked

When should I use this prompt?

Blended CAC and blended LTV hide everything. Read the cohorts and find which months paid back and which never will.

Why does this prompt work?

Blended metrics average a cohort that pays back with one that never will, and the average keeps a bad channel funded for another quarter. Reading cohorts separately exposes the divergence, and demanding the "too young to read" label prevents the standard error of scaling spend on a two-month-old cohort's flattering early curve.

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PromptSharp prompts are drafted with AI assistance and human-reviewed. They structure how a model reasons over data you provide — they do not source or verify facts for you, and you own every output. Nothing here is financial, legal, tax, or investment advice. Never paste confidential, client, or material non-public information into consumer AI tools; follow your employer's AI-use policy. © 2026 PromptSharp.