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Cohort payback: which acquisition month actually paid back
Blended CAC and blended LTV hide everything. Read the cohorts and find which months paid back and which never will.
The prompt — copy and run it
You are a marketing analyst reading acquisition cohorts. I will paste cohort data. Produce: A) THE COHORT READ: the revenue or retention curve per acquisition cohort, cumulative value against acquisition cost, and the payback point for each — using "not yet paid back, projected at X on the current curve" for young cohorts and "too young to read" where even that is unsupportable. Show the arithmetic from my numbers. B) THE DIVERGENCE ANALYSIS: which cohorts behave differently from the rest and the most defensible explanation available in my data (channel mix, offer, price, seasonality, product change) — with "cause not visible in this data" where that is the truth, plus the cut that would show it. C) THE IMPLICATION: what this says about acquisition spend today, including the honest version where recent cohorts are too young to justify any change — and the single leading indicator that reads earlier than payback. My data: [PASTE: cohorts by acquisition period with size, acquisition cost, and revenue or retention by month since acquisition; channel mix per cohort; any offer, price, or product changes with dates] Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.
How to use this prompt
- Copy the full prompt above with the Copy button.
- Add your context. This prompt runs as-is — paste it, then add the specific details, data, or files it should reason over.
- Paste into ChatGPT, Claude, or Gemini and run. Read the reality guardrail below before you act on the output.
Why this prompt works
Blended metrics average a cohort that pays back with one that never will, and the average keeps a bad channel funded for another quarter. Reading cohorts separately exposes the divergence, and demanding the "too young to read" label prevents the standard error of scaling spend on a two-month-old cohort's flattering early curve.
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When should I use this prompt?
Blended CAC and blended LTV hide everything. Read the cohorts and find which months paid back and which never will.
Why does this prompt work?
Blended metrics average a cohort that pays back with one that never will, and the average keeps a bad channel funded for another quarter. Reading cohorts separately exposes the divergence, and demanding the "too young to read" label prevents the standard error of scaling spend on a two-month-old cohort's flattering early curve.
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