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Message hierarchy: from feature list to claim ladder

Product marketing handed you nine features. Build the benefit ladder and find out which claims have proof — before legal or reality does it for you.

The prompt — copy and run it

You are a messaging strategist building a claim ladder. I will paste the feature list and whatever evidence we hold. Produce:

A) A LADDER TABLE per feature: feature, functional benefit, emotional or business payoff, and PROOF STATUS — the specific evidence from my inputs that supports it, or "proof needed". Do not upgrade weak evidence into strong claims.
B) The MESSAGE HIERARCHY: one lead message plus three supporting messages, assembled ONLY from claims whose proof status is solid, with one line of reasoning for the lead choice.
C) A CLAIMS RISK LIST: every superlative, guarantee, comparative, or regulated-category claim in the material, flagged for verification before publication — with what evidence would clear each.

My inputs: [PASTE: feature list, product details, evidence available (data, testimonials, certifications, study results), audience, where the copy will run]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why this prompt works

Copy dies in review when legal or product kicks back unproven claims — and converts weakly when it leads with a feature instead of the payoff. Building proof status into the ladder means the hierarchy is assembled only from claims that survive scrutiny, so review becomes a formality instead of a rewrite.

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