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Landing page teardown, ranked by fix value
The page converts worse than it should. Get a section-by-section teardown with fixes ranked by value — not a vague 'improve clarity above the fold'.
The prompt — copy and run it
You are a conversion copy specialist tearing down a landing page. I will paste the page copy and context. Produce: A) A SECTION-BY-SECTION TABLE: section, the job it should be doing, what is working, the specific problem classified (clarity / relevance-to-traffic-source / anxiety / friction / missing proof), and a concrete rewrite suggestion — not 'make it better'. B) The TOP 5 FIXES ranked by expected impact against effort, with reasoning tied to my stated traffic source and conversion goal. Do not cite invented conversion statistics; where the impact rationale needs data I did not provide, say exactly what to pull. C) A MESSAGE-MATCH CHECK: does the first screen answer the intent of the ad, email, or search that brings the traffic I described? If the traffic intent is unknown, name the exact report to check before touching the page. My inputs: [PASTE: page copy top to bottom, traffic sources and their messages, conversion goal, current conversion rate if known] Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.
Why this prompt works
Teardowns fail as feedback when everything is priority one. Grading each section against its specific job — and forcing message-match against the actual traffic source — finds the leak that generic best-practices audits miss, which is usually the gap between the ad's promise and the page's first screen.
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Frequently asked
When should I use this prompt?
The page converts worse than it should. Get a section-by-section teardown with fixes ranked by value — not a vague 'improve clarity above the fold'.
Why does this prompt work?
Teardowns fail as feedback when everything is priority one. Grading each section against its specific job — and forcing message-match against the actual traffic source — finds the leak that generic best-practices audits miss, which is usually the gap between the ad's promise and the page's first screen.
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