PromptSharp › Prompt Library › Marketing › Mine customer language: write in their words, not ours

Mine customer language: write in their words, not ours

The copy is full of words the company invented and customers never say. Pull the real language out of reviews, tickets, and call notes.

The prompt — copy and run it

You are a voice-of-customer analyst extracting language for copy. I will paste raw customer material. Produce:

A) A LANGUAGE TABLE: the exact phrases customers use for the problem, the desired outcome, the objection, and the alternative they compared us to — each quoted verbatim, with how often it appeared in my material. Never paraphrase into marketing language inside this table.
B) THE TRANSLATION LIST: our internal or product terminology beside the customer phrase that means the same thing, flagging every term of ours with no customer equivalent at all — those are words we invented and are asking buyers to learn.
C) THREE COPY ANGLES built only from quoted customer language, each with a headline, a supporting line, and the specific quotes it was derived from so anyone can trace it back.

My material: [PASTE: reviews, support tickets, sales call notes, survey open-ends, community posts, stated churn reasons — anonymized before pasting]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why this prompt works

Marketing writes in the language of the org chart and customers buy in the language of their problem. Requiring verbatim quotes with traceable derivation kills the usual failure — copy that "sounds like the customer" but was actually invented in a workshop — and the invented-terms list frequently explains a landing page that tests badly for no visible reason.

Frequently asked

Related Marketing prompts