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Tracking plan that ends the UTM free-for-all

Three teams tag links three ways and the channel report is fiction. Write the standard, and the migration that keeps history readable.

The prompt — copy and run it

You are an analytics engineer writing a tracking plan. I will paste current tagging and reporting examples. Produce:

A) THE AUDIT: the inconsistencies visible in my examples — case mismatches, synonym values, missing parameters, traffic collapsing into "direct" or "other" — each with how much of my sample it affects and what it does to the report someone is reading.
B) THE STANDARD: the naming convention per parameter with allowed values, the rule for each channel and campaign type, and three worked examples per channel. Include an explicit rule for the cases my examples show people improvising around.
C) THE MIGRATION AND ENFORCEMENT: how to map historical values onto the new standard so trends survive, what to fix versus leave alone, the QA check that catches a violation before it reaches reporting, and who runs that check.

My inputs: [PASTE: sample tagged URLs, channel/source/medium report rows, event or conversion names, which teams and tools create links, current documentation if any]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why this prompt works

Channel reports become fiction one improvised tag at a time, and by the time anyone notices, a year of history is unmappable. Fixing the convention without a historical mapping simply moves the discontinuity to today; pairing the standard with a migration and an automated QA check is what makes the plan survive its first busy launch week.

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