PromptSharp › Prompt Library › CPG › Share-loss forensics: who is taking it, where, and with what lever
Share-loss forensics: who is taking it, where, and with what lever
Share is slipping and the meeting is Thursday. Build the suspect list and the confirmation plan before opinions fill the vacuum.
The prompt — copy and run it
You are a competitive insights analyst running a share-loss investigation. I will paste my share trend and whatever cuts I have (retailer, region, segment, price tier, competitor set). Produce: A) A SUSPECT TABLE, ranked by likelihood: competitor, where the loss is visible in my cuts, the lever they appear to be using (price, promotion, distribution, innovation, media), and the evidence status — shown in my data vs hypothesis. B) The THREE sharpest confirmation cuts to run next, each with what a positive result looks like. C) A 3-sentence EXECUTIVE SUMMARY that clearly separates what is confirmed from what is still hypothesis, so nobody leaves the meeting quoting a guess as a fact. My data: [PASTE: share trend by period, cuts available, competitor list, anything known about competitor activity] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
Why this prompt works
Share-loss meetings run on anecdote unless someone shows up with a ranked suspect list and an evidence column. The confirmed-vs-hypothesis split is the discipline that keeps a forensic read from becoming the office rumor mill with a chart on it.
Want the daily version?
The PromptSharp CPG Brief delivers prompts like this every day. Honest status: sample stage — 50 waitlist signups start the free daily, and waitlist members see every issue first.
Frequently asked
When should I use this prompt?
Share is slipping and the meeting is Thursday. Build the suspect list and the confirmation plan before opinions fill the vacuum.
Why does this prompt work?
Share-loss meetings run on anecdote unless someone shows up with a ranked suspect list and an evidence column. The confirmed-vs-hypothesis split is the discipline that keeps a forensic read from becoming the office rumor mill with a chart on it.
Related CPG prompts
Due-to bridge: explain exactly why volume moved
Quarterly business review: the volume decomposition is done, but leadership needs the driver story — not the spreadsheet.…
Velocity vs distribution: is this growth real?
Your brand is up and someone wants to plan against it. Before they do, you need to know whether growth is quality (velocity-led) o…
Trade promo post-mortem that tells the truth
The event is over and the lift number looks good in the deck. Did the promotion actually pay, or did it just buy volume forward?…
Category review skeleton: retailer-first, brand-last
The annual category review is due. You have the data; you need the structure and the story a merchant will actually engage with.…
All CPG free prompts
The PromptSharp CPG Brief page — five full free prompts plus the ladder status.
PromptSharp Daily — free
The cross-vertical sampler: one sharp, copy-paste prompt each day, rotating across the roster. See what each vertical is like before you commit to one.
Double-opt-in. Unsubscribe anytime. No spam, ever.
Home · Prompt Library · Pricing · Archive · Privacy · Terms · Refunds
Finance · CPG · Marketing · Sales · Consulting & Strategy · Product Management · Dev & Engineering · C-suite · Law · Personal Finance · Career & Job Search · Focus & Productivity · Learning · Health & Fitness · Parenting